NOT THAT
Nothing makes us happier than artists winning and impacting culture. Since our founding in 2020, Not That have been fortunate enough to provide creative solution to some of the most important records in modern times. From Baddadan to Relax My Eyes, Not That have worked with the likes of Chase & Status, ANOTR, Chris Stussy, Chris Lake & Fisher, Tobiahs, Mall Grab, Jethro Heston, Joel Corry, Becky Hill, Rain Radio, Martin Solveig and more.
WHO ARE WE
Not That was created by Cam Petschi. Having cut his teeth at Virgin EMI during his younger years, Not That was created as a dedicated marketing force for artists, managers and labels. Having worked with the likes EMI, Atlantic, Island, Virgin Music, The Orchard, Above Board, Relentless and more, Not That strives to create meaningful impact for artist releases.